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POCUS Wales (“POCUS Wales”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you provide when using our website.
This Privacy Policy explains what information we collect, how we use it, how we protect it, and the rights you may have in relation to your personal information.
POCUS Wales is an educational platform providing Point-of-Care Ultrasound (POCUS) education, clinical cases, courses, and learning resources for healthcare professionals.
POCUS Wales operates the website:
pocuswales.com
For privacy-related enquiries, you can contact us at:
Email: events@pocuswales.com
If the organisation’s legal name or contact email changes, this Privacy Policy will be updated accordingly.
We may collect personal information that you voluntarily provide when you interact with our website.
This may include:
Your name
Email address
Information provided through our contact forms
Course or training enquiries
Messages and correspondence you send to us
Information you provide when registering interest in courses or educational activities
We may also collect limited technical information automatically when you use our website, such as:
IP address
Browser type
Device type
Operating system
Pages visited
Approximate usage information
Date and time of website visits
The exact information collected may depend on the website features and third-party services in use.
We may use your information to:
Respond to enquiries
Communicate with you about courses and training
Process course or registration enquiries
Provide information you have requested
Manage communications with learners and healthcare professionals
Improve our website and educational resources
Maintain website security and functionality
Understand how visitors use our website
Meet legal and regulatory obligations
Prevent misuse, fraud, or security issues
We will only use personal information where we have an appropriate legal basis to do so.
Depending on the circumstances, we may process personal information on one or more of the following legal bases:
Where you have given us permission to use your information for a specific purpose.
You may withdraw consent where consent is the basis for processing.
Where processing is reasonably necessary for operating and improving our educational platform, responding to enquiries, maintaining security, or managing our relationship with users.
Where processing is necessary to take steps at your request or to provide a course or other service you have requested.
Where we are required to process or retain information to comply with applicable legal obligations.
The appropriate lawful basis depends on the specific circumstances of the processing.
If you contact POCUS Wales through a website form, the information you provide may be used to respond to your enquiry.
Please avoid submitting unnecessary confidential or sensitive medical information through general contact forms.
POCUS Wales is an educational platform and general contact forms should not be used to submit:
Patient-identifiable information
Medical records
Patient photographs or scans containing identifiable information
Confidential clinical information
Information that you do not have permission to share
If you are submitting a clinical case for educational consideration, please follow any specific submission and anonymisation requirements provided by POCUS Wales.
POCUS Wales may publish educational clinical cases containing ultrasound images, videos, clinical information, or other educational material.
Where patient information is used for educational purposes, appropriate steps should be taken to protect patient confidentiality and remove unnecessary identifying information.
POCUS Wales does not intend to publish personally identifiable patient information as part of ordinary educational case content.
If you believe that a case or other content contains information that could identify a patient, please contact us promptly.
Our website may use cookies and similar technologies.
Cookies may be used for purposes such as:
Website functionality
Security
Preferences
Website performance
Analytics
Understanding how visitors use the website
Where required, non-essential cookies will only be used with appropriate consent.
The exact cookies and third-party services used by the website may change from time to time.
The ICO states that website visitors should be informed about cookies and that non-essential cookies generally require user agreement.
We may use analytics tools to understand how visitors use our website and to improve its content, functionality, and user experience.
Depending on the analytics service used, information may include:
Pages viewed
General usage patterns
Device and browser information
Approximate geographic information
Referring website
Technical information
Analytics services may process information on our behalf as data processors or as independent controllers, depending on the service.
Where applicable, analytics cookies or similar technologies will be subject to the appropriate consent requirements.
We do not sell your personal information.
We may share personal information where reasonably necessary with:
Website hosting providers
Website maintenance and development providers
Email or communication providers
Course administration providers
Analytics or technology providers
Professional advisers
Regulators or authorities where legally required
Where third-party service providers process personal information on our behalf, we expect appropriate contractual and security arrangements to be in place.
Some third-party technology providers may process information outside the United Kingdom.
Where personal information is transferred internationally, appropriate safeguards will be considered and implemented where required by applicable data protection law.
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required or permitted by law.
The retention period may depend on:
The nature of the enquiry
Whether you have an ongoing relationship with POCUS Wales
Course or administrative requirements
Legal or regulatory obligations
Our legitimate business and educational needs
We periodically review information held by us and remove information that is no longer required.
We take reasonable technical and organisational measures to protect personal information against:
Unauthorised access
Loss
Misuse
Alteration
Disclosure
Destruction
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Depending on the circumstances and applicable law, you may have rights including:
The right to access your personal information
The right to request correction of inaccurate information
The right to request deletion of your information
The right to restrict processing
The right to object to certain processing
The right to data portability where applicable
The right to withdraw consent where processing is based on consent
These rights are subject to certain legal conditions and exemptions.
The ICO provides guidance on these individual rights under UK data protection law.
If you would like to exercise a data protection right or ask a question about how we use your information, please contact:
Email: events@pocuswales.com
Please provide enough information for us to understand your request and identify the information concerned.
We may need to verify your identity before completing certain requests.
Our website may contain links to external websites, educational resources, organisations, journals, or other third-party services.
We are not responsible for the privacy practices, content, or security of external websites.
We recommend reviewing the privacy policy of any external website you visit.
POCUS Wales is primarily intended for healthcare professionals and adult learners.
We do not knowingly seek to collect personal information from children through the website.
If you believe that a child has provided personal information to us unnecessarily, please contact us.
We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, or legal requirements.
The latest version will always be published on this page with the relevant “Last Updated” date.
We recommend checking this page periodically for updates.
If you have questions about this Privacy Policy or how POCUS Wales handles personal information, please contact us.
POCUS Wales
Email: events@pocuswales.com
POCUS Wales is committed to supporting healthcare education while respecting patient confidentiality and individual privacy.
Where clinical cases, ultrasound images, or educational materials are shared, appropriate consideration should be given to confidentiality, consent, anonymisation, governance, and applicable professional requirements.
Always use POCUS within your training, competence, professional responsibilities, and local clinical governance arrangements.
